Itch N Bitch

Dear Skincare brands

March 31, 2022

1–2 minutes

Dear Skincare brands, Eczema isn’t a before & after – a lot of the time it’s a lifelong chronic condition.

I have been seeing a lot of mainstream brands creating products for eczema sufferers. And sadly I feel a lot of them are missing the mark. I feel brands are focusing too much on this before and after when they should really be concentrating on easing someones suffering instead.

This focuses on BEFORE & AFTER sending a marketing message that using your product will ‘cure’ us.

When in reality there is no cure for eczema. There’s good eczema management, not a cure.

Target me with ads where you’re promising you’ll ease my suffering instead of curing it AKA providing me with some much-needed relief needed when those terribly uncomfortable flares hit.

As someone with Eczema and in the skincare community, I can tell you that would be way more powerful than any before & after shot.

We all want to see real people with real skin conditions using products!

✨AM I RIGHT???✨

SIDE NOTE: The media sends a message that “𝒚𝒐𝒖’𝒓𝒆 𝒐𝒏𝒍𝒚 𝒂𝒔 𝒈𝒐𝒐𝒅 𝒂𝒔 𝒚𝒐𝒖 𝒍𝒐𝒐𝒌.” This can be hard to ignore when your skin is flaring, I want to remind everyone – YOU DON’T NEED ANOTHER PRODUCT – instead of reaching for a new product every time you flare try reaching out and asking for help. The best thing you can do with a chronic skin condition is to accept it and learn to live comfortably with it👌🏻𝐒𝐭𝐞𝐩 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐬𝐤𝐢𝐧 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐢𝐭𝐲👌🏻