Skin conditions are normal.
In fact, more people in the UK have skin conditions than don’t, so we are the majority. Making uneven, flared, and texture skin types the norm… so why is it brands decide to show the minority to the majority in their marketing? rather than representing reality? to sell their products and promise the unachievable.
Beauty brands want to make you believe your skin is the problem, but it’s not. It’s self-confidence. You can (and should be) self-confident at any size, any weight, and in your own skin, on good days and bad.
It’s about representation.
If you don’t see yourself in any beauty campaign/ online, you start to think you’re not beautiful. You start to think you have all these problems and it can make you feel like you don’t belong in your skin.
I DIE to see on my timeline. Real people using products that really do help!! Hardly any brands show people with eczema/skin conditions using their products.
If you can’t see it, be it!!
Here’s me sharing my skin story behind the scenes of E45’s #ThisIsME45 TV advertisement. ECZEMA IS TOUGH BUT SO ARE YOU!!
WATCH THE ADVERT HERE!!!
Itch N Bitch 