The skin you see portrayed in ads is often enhanced, airbrushed, and presented with good lighting, making it unrecognizable compared to its original state after all the editing.
Texture, pores, and blemishes are normal. In the UK, more people have skin conditions than don’t, making uneven, flared, and textured skin types the norm. So, why do brands choose to show the minority to the majority in their marketing, rather than representing reality, to sell their products and promise the unachievable?
I am glad to be part of the real skin club, where I no longer chase unachievable goals. Let’s dismantle impossible expectations that seek to harm people’s self-esteem and self-perception. Instead, let’s embrace our natural beauty. Thank you to @SophieHarrisTaylor 📸 and @PaiSkincare for making me feel comfortable, beautiful, and, most importantly, confident in my real skin 🧡.
MAKEUP FREE 📸 – such a lovely way to be introduced to a brand for the first time! As part of this shoot, I got to sit down with the founder of PAI, Sarah Brown, and chat about her skin journey and mine, finding quite a lot of similarities. I felt instantly bonded with her and her skin story. I learned so much; I had no idea they had sensitive skin experts/coaches who provide free online skin consultations to help you with your skin, from advice on your routine to what might be triggering flare-ups 🤯.
I have fallen in love with the brand’s story & services and, looking at ethos/ingredients, happy to say @paiskincare is totally up my street. Honestly, I’m not sure why I haven’t tried it before. Share your favorite products! 👇
REAL SKIN has texture, pores, blemishes, and flare-ups. 🔍 ZOOM to see some. Wearing #NothingButRosehip by @PaiSkincare 🧡⬇️
Itch N Bitch 
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